Which is most true about loyalty programs?
A) They are basically offensive in nature; i.e., they attract new customers.
B) Over 85% of members are active in the loyalty programs they belong to.
C) They are basically defensive in nature; i.e., they won't attract many new customers but rather prevent current ones from defecting.
D) Restaurants are the number one sector for loyalty program members.
E) Most loyalty programs are profitable.
Correct Answer:
Verified
Q21: The two types of satisfaction measures are
A)transaction
Q22: What type of loyalty is exemplified by
Q23: What type of loyalty is exhibited by
Q24: For high-profit/high-loyalty customers, companies should use what
Q25: The average U.S. household belongs to how
Q27: Charging differing amounts for different levels of
Q28: A steep skew customer base means that
A)most
Q29: Which type of loyalty looks at the
Q30: Which type of loyalty does NOT simply
Q31: Which type of loyalty recognizes that a
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