To enable CRM effectively, disparate customer data must be integrated into a cohesive information flow so that all data can be available during a customer interaction.
Correct Answer:
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Q1: Data latency can be demonstrated by a
Q2: The digital age has introduced a more
Q4: Data latency means that all relevant customer
Q5: It is better to have inconsistent data
Q6: All points of customer and business user
Q7: A reference database can be considered a
Q8: Individuals with the same last name and
Q9: Construction of a database is the first
Q10: Each individual in a household is assigned
Q11: Kiosks, inbound telemarketing calls, and a fax
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