Relationship marketing includes affinity marketing, loyalty marketing and key account management.
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Q6: Most agree that CRM and relationship marketing
Q7: The goal of CRM is to establish
Q8: It is consistent with CRM to provide
Q9: CRM looks at market share as one
Q10: Relationship marketing has 3 basic features: relational
Q12: Loyalty programs for all of their prominence
Q13: Findings have shown that despite their intention,
Q14: Companies have found that it costs more
Q15: Relationship marketing strategies benefit companies most if
Q16: Butterflies are opinion leaders who spread the
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