Relationship marketing strategies benefit companies most if they engage in exchanges with customers that are transactional in nature.

Question

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Relationship marketing strategies benefit companies most if they engage in exchanges with customers that are long-term and ongoing, rather than transactional and short-term. Relationship marketing is all about building a strong relationship with customers over time, which leads to loyal customers who are more likely to make repeat purchases and recommend the company to others.

Relationship Marketing Strategies Benefit Companies Most If They Engage in Exchanges