Companies that invest in barnacles hope to turn them into butterflies.

Question

Quizplus · Accepted Answer

The terms "barnacles" and "butterflies" in business refer metaphorically to types of customers, not literal investment in barnacles. "Butterflies" are customers who provide high profitability but are not loyal, while "barnacles" are low profitability but loyal customers. The phrase does not relate to actual investment in barnacles to transform them into something else.

Companies That Invest in Barnacles Hope to Turn Them into Butterflies