Since butterflies, true friends, barnacles and strangers are categories that each contains high-profit customers; companies should seek out the high-profit customers from each and invest equivalent amounts in their development.

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Quizplus · Accepted Answer

While it's true that identifying high-profit customers is beneficial, the investment in their development should be proportional to their potential value and loyalty, not equivalent across different categories. Each category (butterflies, true friends, barnacles, strangers) has different characteristics and potential for profitability, requiring tailored strategies.

Since Butterflies, True Friends, Barnacles and Strangers Are Categories That