Which was NOT a force that drove marketers to begin focusing on customer relationships?
A)Technological advances in IT enabled companies to record transaction details.
B)Technological advances enabled companies to enter into dialogue with customers.
C)Direct marketing efforts enabled companies to enter into one-on-one relationships with their customers.
D)The creation of functional information silos enabled smooth data transfers within any organization.
E)Consultants pointed out that customer retention was the key to corporate profitability.

Question

Quizplus · Accepted Answer

The creation of functional information silos is not a force that drove marketers to begin focusing on customer relationships. In fact, the existence of silos can be a barrier to effective communication and collaboration within an organization, making it more difficult to truly understand and serve customers. The other options, including technological advances, direct marketing efforts, and the recognition of customer retention as crucial to profitability, all contributed to the shift towards a customer-centric approach in marketing.

Which Was NOT a Force That Drove Marketers to Begin