Mass marketing techniques
A)continue to be cost effective based on companies' abilities to measure results.
B)are successful based on the continued pull of network television and mass oriented national magazines.
C)went out of vogue due to companies' inability to measure results.
D)became useful again through application of SFA and ERP.
E)are still the underlying force of CRM.

Question

Quizplus · Accepted Answer

Mass marketing techniques went out of vogue primarily because companies found it challenging to measure the results and effectiveness of such broad strategies.

Mass Marketing Techniques