RFM has replaced CLV as the favored CRM metric.

Question

Quizplus · Accepted Answer

RFM (recency, frequency, and monetary value) is a popular customer segmentation technique, but it has not replaced Customer Lifetime Value (CLV) as the favored CRM metric. CLV provides a comprehensive view of a customer's long-term value to a company, while RFM only focuses on the current value of a customer. Both metrics are important in different contexts and are often used together for a more complete understanding of customer behavior.

RFM Has Replaced CLV as the Favored CRM Metric