It has been shown that if a company wants to increase CLV, acquisition measures have a greater effect than customer retention.

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According to research, customer retention has a greater impact on CLV than customer acquisition. While acquisition may bring in new customers, it can be expensive and may not result in long-term loyalty. On the other hand, retaining existing customers through excellent service and personalization can lead to increased CLV over time.

It Has Been Shown That If a Company Wants to Increase