The Giga Information Group found that only 30 percent of companies involved in CRM deployment measured benefits
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Verified
Q7: RFM stands for recency, frequency and monetary
Q8: Developing closer bonds, avoiding defection, changing behavior
Q9: It has been shown that if a
Q10: NPS stands for Net Product Score.
Q11: Jill Dyche reported that 90 percent of
Q13: Different effectiveness measures are needed for company
Q14: The vast majority of CRM effectiveness measures
Q15: Some useful measures of customer acquisition effectiveness
Q16: Company "3E" CRM effectiveness measures consist of
Q17: When using a 5 point rating scale
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