Some useful measures of customer acquisition effectiveness include size of wallet, share of wallet, and share of category.
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Q10: NPS stands for Net Product Score.
Q11: Jill Dyche reported that 90 percent of
Q12: The Giga Information Group found that only
Q13: Different effectiveness measures are needed for company
Q14: The vast majority of CRM effectiveness measures
Q16: Company "3E" CRM effectiveness measures consist of
Q17: When using a 5 point rating scale
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Q19: SERVQUAL is a 22 item instrument for
Q20: The acquisition, yield and capture rates are
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