_____ is probably the most ethical option when soliciting consumers to build a relationship.
A)Opt-in
B)Double opt-out
C)Opt-out
D)Double opt-in
E)All of the above are good ethical practices.

Question

Quizplus · Accepted Answer

Double opt-in is the most ethical option when soliciting consumers to build a relationship. This means that after a consumer initially opts in to receive communication from a company, they must confirm their subscription through a second confirmation step, such as clicking a link in a follow-up email. This ensures that the consumer truly wants to receive communication from the company and protects against potential spam or unsolicited emails.

_____ Is Probably the Most Ethical Option When Soliciting Consumers