The ______ removes records from an organization's customer file that matches any of a number of customer suppression files created and serviced by multiple organizations.
A)DMA's Telephone Preference Service
B)FTC's DNC registry
C)DMA's Smart Clean Service
D)DMA's Mail Preference Service
E)State DNC lists

Question

Quizplus · Accepted Answer

The DMA's Smart Clean Service is designed to remove records from an organization's customer file that matches any of a number of customer suppression files created and serviced by multiple organizations. This service helps organizations to comply with various regulations and prevent marketing to individuals who have opted-out or requested to be removed from mailing lists. The other options listed are for specific types of suppression lists, such as the FTC's DNC registry for telemarketing calls and the DMA's Mail Preference Service for direct mail.

The ______ Removes Records from an Organization's Customer File That