Which of the Following Statements Is Untrue

Which of the following statements is untrue?

A) Factors such as the number of meals to be priced on a restaurant menu and the different room configurations offered in many hotels signify that pricing is a challenging aspect of hospitality management.
B) When the contribution percentage margin for beer sold in a bar is compared to room nights sold, it is evident that there is a greater discretionary price range when setting beer prices compared to room rates.
C) A highly price elastic service is one where a change in price results in a relatively high change in demand for the service.
D) Higher degrees of price elasticity provide a potential for more imaginative approaches to pricing strategy.
E) Low price elasticity signifies that there is scope to raise prices during the busy season.