When evaluating CDI and BDI for test markets, you should always keep within _____ points of the average of 100.

Question

Quizplus · Accepted Answer

When evaluating CDI and BDI for test markets, it is recommended to keep within 15 points of the average of 100. This ensures that the market is not too different from the national average and can give a more accurate representation of potential success in a larger market. Choosing options A, B, C, or E would not follow this guideline and could lead to inaccurate results.

When Evaluating CDI and BDI for Test Markets, You Should