The use of controlled tests in one or more geographic areas to gather information about the brand, consumers, and competitors is known as:

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The use of controlled tests in one or more geographic areas to gather information about the brand, consumers, and competitors is known as test marketing. This involves introducing the product in a limited market for a limited time to study its acceptance and potential success. The other options (A, B, D, and E) are not relevant or do not describe this specific concept.

The Use of Controlled Tests in One or More Geographic