Activities aimed at the consumer to persuade them to buy or request your brand is known as:

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Pull marketing involves activities that attract consumers towards a brand, such as advertising, content marketing, and social media campaigns. The goal is to create a demand for the brand, which pulls consumers towards it. This is opposed to push marketing, which involves activities such as sales promotions, personal selling, and direct mail, which push a brand towards consumers. Trade marketing is focused on promoting a brand to retailers and wholesalers. Wait marketing is not a recognized term in marketing.

Activities Aimed at the Consumer to Persuade Them to Buy