This type of advertising is often used to engage with consumers in their ethnic neighborhoods in their own language:

Question

Quizplus · Accepted Answer

Out-of-home (OOH) advertising, such as billboards or posters, can be strategically placed in ethnic neighborhoods to reach consumers in their own language and engage with them on a more personal level. OOH advertising can also be more cost-effective than other advertising mediums, making it a popular choice for targeting specific demographics.

This Type of Advertising Is Often Used to Engage with Consumers