When a manufacturer pays a fee for in-store floor displays to promote their product it is known as:

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When a manufacturer pays a fee for in-store floor displays to promote their product, it is known as a display allowance. An advertising allowance may refer to a fee paid to a retailer for advertising space, while an in-store allowance may refer to a generic term for any type of allowance given for in-store promotions. Ambient allowance is not a common term in the context of in-store marketing promotions.

When a Manufacturer Pays a Fee for In-Store Floor Displays