One of the main advantages of radio is that it builds frequency of ____________ to the brand message.
A)Impact
B)Continuity
C)Exposure
D)Insertion
E)None of the above

Name: One of the main advantages of radio is that it builds frequency of ____________ to the brand message. A)Impact B)Continuity C)Exposure D)Insertion E)None of the above
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Question

Quizplus · Accepted Answer

Radio builds frequency of exposure to the brand message by allowing repeated broadcasts, which helps reinforce the message to the audience.

One of the Main Advantages of Radio Is That It