Most advertising for radio is purchased in large blocks to maximize ______________.
A)Reach
B)Continuity
C)Frequency
D)Impact
E)Recency

Name: Most advertising for radio is purchased in large blocks to maximize ______________. A)Reach B)Continuity C)Frequency D)Impact E)Recency
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Purchasing advertising in large blocks allows for more frequent airings of the ad, increasing the frequency with which the audience hears it. This can be especially effective in driving brand awareness and message recall.

Most Advertising for Radio Is Purchased in Large Blocks to Maximize