The two common payment methods for online display advertising are CPM and _____.
A)Cost per action (CPA)
B)Cost per click (CPC)
C)Cost per conversion (CPC)
D)Cost per intent (CPI)
E)None of the above

Question

Quizplus · Accepted Answer

The two common payment methods for online display advertising are CPM (cost per thousand impressions) and CPC (cost per click). CPA, CPC, and CPI are also payment models used in digital advertising, but they are not as commonly used in online display advertising as CPM and CPC. Cost per conversion is a performance-based payment model where advertisers only pay for completed actions, such as a purchase or form submission, and is not typically used for display advertising.

The Two Common Payment Methods for Online Display Advertising Are