When evaluating media vehciles, planners begin by analyzing the frequency, reach, and ____________ of each media vehicle in consideration.
A)Continuity
B)Impact
C)Scheduling
D)Geography
E)None of the above

Question

Quizplus · Accepted Answer

The frequency and reach of each media vehicle are important factors to consider, but the impact or effectiveness of each vehicle is equally crucial. Planners want to choose media vehicles that not only reach their target audience but also have a high impact in terms of generating awareness and achieving campaign objectives.

When Evaluating Media Vehciles, Planners Begin by Analyzing the Frequency