Think about the common metrics used to evaluate media - which of the following is NOT a delivery metric:
A)Rating
B)Frequency
C)CPM
D)ROI
E)Both C and D

Question

Quizplus · Accepted Answer

CPM (Cost Per Mille) and ROI (Return on Investment) are not delivery metrics. CPM is a cost metric, indicating the cost of reaching a thousand viewers or listeners, while ROI measures the return on investment from the advertising spend, not the delivery of the media itself. Rating and Frequency are examples of delivery metrics, indicating the percentage of the target audience reached and the average number of times the audience is exposed to the message, respectively.

Think About the Common Metrics Used to Evaluate Media -