In order to provide a framework for tactics, media planners should incude a description, rationale, cost and total ____________________ for each tactic.
A)Rating points
B)Impressions
C)Scenarios
D)Consumer journeys
E)None of the above

Question

Quizplus · Accepted Answer

Impressions are a common metric used in media planning to quantify the number of times an ad is displayed, providing a basis for evaluating the reach and effectiveness of each tactic.

In Order to Provide a Framework for Tactics, Media Planners