Thinking about scheduling waves, the high point of the most intense advertising is known as:
A)Flight
B)Sustaining period
C)Hiatus
D)Lift period
E)None of the above

Question

Quizplus · Accepted Answer

The high point of the most intense advertising is known as the "Flight" period. This is when a company schedules a concentrated burst of advertising in order to create maximum impact and reach their target audience effectively.

Thinking About Scheduling Waves, the High Point of the Most