In order to create a relevant SWOT, you should always start with the marketing objective in mind.
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Q2: The Brand Opportunity Index (BOI) is calculated
Q3: Behavioral targeting is most common in traditional
Q4: Consumers connected through a generational cohort often
Q5: The Pareto Principle states that 80% of
Q6: Audience fragmentation has made the channel planning
Q8: Insights for the SWOT analysis should be
Q9: Strengths and weaknesses are considered external factors
Q10: The sales per distribution point analysis is
Q11: All media have the same break-even point
Q12: Doing competitive media analysis allows you to
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