Strengths and weaknesses are considered external factors in a SWOT while threats and opportunities are considered internal factors.
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Q5: The Pareto Principle states that 80% of
Q6: Audience fragmentation has made the channel planning
Q7: In order to create a relevant SWOT,
Q8: Insights for the SWOT analysis should be
Q10: The sales per distribution point analysis is
Q11: All media have the same break-even point
Q12: Doing competitive media analysis allows you to
Q13: Because competitive data is available for all
Q14: Two common forms of online competitive analysis
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