Doing competitive media analysis allows you to come up with a strategy that copies your competition and makes media planning easy.

Question

Quizplus · Accepted Answer

Doing competitive media analysis allows you to identify the strengths and weaknesses of your competition, as well as opportunities for differentiation. Simply copying your competition's strategy would not necessarily lead to success and may not be the best approach for your brand. Instead, competitive media analysis can inform your overall media strategy and help you make informed decisions about how to effectively reach your target audience.

Doing Competitive Media Analysis Allows You to Come Up with a Strategy