Two broad categories exist for paid media. In _____________ media, the media provide content to consumers with a revenue model that is primarily based on advertising.
A) Consumer supported
B) Advertising supported consumer content
C) Advertising connections
D) Advertising supported brand content
E) None of the above
Correct Answer:
Verified
Q30: In the SWOT analysis, weaknesses are considered
Q31: In the SWOT analysis, strengths are considered
Q32: In a _ plan, advertising is one
Q33: The communication plan should always begin with:
A)Executive
Q34: Earned media is in high demand because
Q36: In this type of media, the brand
Q37: All of the following are examples of
Q38: In this type of media, consumers or
Q39: In this type of media, the advertiser
Q40: A type of spending that focuses on
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