In this type of media, the advertiser pays to leverage the channel.
A)Paid media
B)Owned media
C)Earned media
D)Shared media
E)None of the above

Question

Quizplus · Accepted Answer

In paid media, advertisers pay to use the channel for advertising their products or services. Examples of paid media include display ads, search engine marketing, and social media advertising. This is different from owned media, where the advertiser owns the channel and creates content for it, earned media, where the advertiser gains exposure through publicity or word-of-mouth, and shared media, where the content is shared among peers on social media platforms.

In This Type of Media, the Advertiser Pays to Leverage