A type of spending that focuses on planning through the lens of the consumer is known as:
A)Above the Line (ABL)
B)Below the Line (BTL)
C)Through the Line (TTL)
D)In the Line (ITL)
E)None of the above

Question

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The Answer of A type of spending that focuses on planning through the lens of the consumer is known as:
A)Above the Line (ABL)
B)Below the Line (BTL)
C)Through the Line (TTL)
D)In the Line (ITL)
E)None of the above

A Type of Spending That Focuses on Planning Through the Lens