Spending that is non-mass media related including sales promotion, PR, events, etc. would be classified as what type of expense:
A)Above the Line (ABL)
B)Below the Line (BTL)
C)Through the Line (TTL)
D)In the Line (ITL)
E)None of the above

Question

Quizplus · Accepted Answer

Non-mass media related spending such as sales promotion, PR, events, etc. is typically classified as Below the Line (BTL) expenses. This is because they are more targeted and focused on specific groups or individuals rather than the general public.

Spending That Is Non-Mass Media Related Including Sales Promotion, PR