Touchpoints are where the brand reaches the consumer with an advertising message - this is also referred to as:
A) Content
B) Contact
C) Interaction
D) Connection
E) None of the above
Correct Answer:
Verified
Q39: In this type of media, the advertiser
Q40: A type of spending that focuses on
Q41: Spending that is non-mass media related including
Q42: Capital expenses such as spending on media
Q43: The evoluation of media planning has taken
Q45: The key development influences behind a media
Q46: The _ links the marketing objectives and
Q47: Generally speaking, brand strategies boil down to
Q48: The media plan should support the communication
Q49: In the book, three roles of communication
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