In the book, three roles of communication are speficially outlined. Which one of the following statements IS NOT a role of communication:
A)Communication can help increase awareness of a brand
B)Communication can help change attitudes or perceptions of a brand
C)Communication can help change distribution channels for a brand
D)Communication can help associate the brand with a specific image
E)All of the above are communication goals from the book

Question

Quizplus · Accepted Answer

The book specifically outlines three roles of communication as increasing awareness of a brand, changing attitudes or perceptions of a brand, and associating the brand with a specific image. There is no mention of changing distribution channels as a role of communication in the book. Therefore, C is the correct answer. The other statements are all valid roles of communication according to the book.

In the Book, Three Roles of Communication Are Speficially Outlined