Media planners must have a variety of skills and are often thought of as all of the following EXCEPT:
A) Part marketers
B) Part behavior scientists
C) Part visual artists
D) Part negotiators
E) Part researchers
Correct Answer:
Verified
Q47: Generally speaking, brand strategies boil down to
Q48: The media plan should support the communication
Q49: In the book, three roles of communication
Q50: Media planning is the coordinated effort behind:
A)Price
B)Product
C)Place
D)Promotion
E)None
Q51: Media spending typically accounts for roughly _
Q53: This type of objective deals with overall
Q54: Media objectives shoud always include: target market,
Q55: All of the following are characteristics of
Q56: The three stages of planning include: (1)
Q57: Advertising media are _, not _.
A)Strategies, objectives
B)Tactics,
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