Media objectives shoud always include: target market, reach / frequency / continuity, seasonality / timing, and ________.
A) Visuals
B) Geography
C) Budget
D) Sales
E) Distribution
Correct Answer:
Verified
Q49: In the book, three roles of communication
Q50: Media planning is the coordinated effort behind:
A)Price
B)Product
C)Place
D)Promotion
E)None
Q51: Media spending typically accounts for roughly _
Q52: Media planners must have a variety of
Q53: This type of objective deals with overall
Q55: All of the following are characteristics of
Q56: The three stages of planning include: (1)
Q57: Advertising media are _, not _.
A)Strategies, objectives
B)Tactics,
Q58: The _ is a schematic of the
Q59: When thinking of the Five M's, _
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