This type of objective deals with overall sales goals and is expressed in terms of sales levels, revenue, or sales shares,
A)Media objective
B)Advertising objective
C)Marketing objective
D)Corporate objective
E)None of the above

Question

Quizplus · Accepted Answer

Marketing objectives are focused on achieving overall sales goals and can be expressed in terms of sales levels, revenue, or sales shares. Media objectives deal specifically with the use of media to achieve marketing goals, while advertising objectives are focused on the specific objectives of advertising campaigns. Corporate objectives are broader goals for the entire organization.

This Type of Objective Deals with Overall Sales Goals and Is