The media plan should support the communication and marketing strategy as well as the overall _____________.
A)Business plan
B)Distribution plan
C)Product plan
D)Marketing media
E)None of the above

Question

Quizplus · Accepted Answer

The media plan should align with the business plan and overall goals of the organization. It should not solely focus on the marketing strategy or media itself, but aim to contribute to the success of the entire business.

The Media Plan Should Support the Communication and Marketing Strategy