Generally speaking, brand strategies boil down to increasing brand penetration and ________.
A)Social media engagement
B)Earned media
C)Buy rates
D)Owned media
E)None of the above

Question

Quizplus · Accepted Answer

Increasing brand penetration is important, but without an increase in buy rates (the number of people actually purchasing the brand), the strategy is not successful. Social media engagement and earned/owned media can support these efforts, but they are not the main objectives of the brand strategy.

Generally Speaking, Brand Strategies Boil Down to Increasing Brand Penetration