Question 1

In opposition to implicit model, the explicit approach to CSR highlights the power of institutional framework.

Accepted Answer

The answer of In opposition to implicit model, the explicit...

Question 2

Identity of an organization is oriented only inwards and thus only relates to an organization as a group of people.

Accepted Answer

Identity of an organization encompasses both internal aspects (culture, values, beliefs) and external representations (brand, image, reputation), thus relating not only to the organization as a group of people but also to how it is perceived and interacts with external stakeholders.

Question 3

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

Accepted Answer

The answer of Organizations tend to preserve the continuity of...

Question 4

Corporate brand can be understood as the 'face of the organization'.

Accepted Answer

Corporate brand represents the identity, values, and personality of an organization, making it recognizable and distinct to consumers, much like a person's face is unique and identifiable.

Question 5

Corporate brand represents an entity that guarantees recognition and lasting competitive advantage and makes the company recognizable to all audiences.

Accepted Answer

Corporate brand is essentially the identity of a company, encompassing its values, culture, and reputation, making it recognizable and providing a competitive edge by differentiating it from its competitors in the minds of consumers, clients, and other stakeholders.

Question 6

Corporate brand is always limited to a single company.

Accepted Answer

Corporate brand can represent a group of companies or subsidiaries under a single umbrella, not just a single company.

Question 7

Organizations usually perceive corporate brand as their most valuable tangible asset.

Accepted Answer

Organizations usually perceive corporate brand as their most valuable intangible asset, as it represents their identity, reputation, and the perception of their products or services in the market.

Question 8

Corporate brands can help companies achieve a long-term competitive advantage in the market.

Accepted Answer

Corporate brands contribute to a company's identity, reputation, and customer loyalty, which can differentiate the company from competitors and provide a sustainable competitive advantage.

Question 9

Regardless of how successful a corporate brand is it usually has no significant influence on the behaviour of financial markets.

Accepted Answer

A successful corporate brand can significantly influence investor perceptions, stock prices, and overall market behavior, as it reflects the company's reputation, consumer trust, and potential for future growth.

Question 10

The ability to attract the best workforce is one of the benefits of successful corporate brands.

Accepted Answer

Successful corporate brands often have a strong reputation in the market, which makes them more attractive to top talent looking for employment opportunities.

Question 11

One of the major benefits of corporate brands refers to fortifying respect and loyalty of customers and other stakeholders with respect to the organization.

Accepted Answer

Corporate brands help in building a strong identity and reputation which in turn fosters loyalty and respect among customers and stakeholders, enhancing the organization's overall value and trustworthiness.

Question 12

The use of corporate brand seems reasonable when consumers feel a low degree of risk in purchasing company's products or services.

Accepted Answer

The answer of The use of corporate brand seems reasonable...

Question 13

Corporate brands always result in positive relationships and experiences of various stakeholders with the company.

Accepted Answer

Corporate brands do not always result in positive relationships and experiences; they can also lead to negative perceptions if the company's actions do not align with stakeholders' values or expectations.

Question 14

It is uncommon for corporate brands to become a target of protest, criticism, and accusation from various audiences.

Accepted Answer

Corporate brands often become targets of protest, criticism, and accusation from various audiences due to their global visibility, impact on society and the environment, and their policies and practices.

Question 15

The cobweb method is useful when the management is looking for appropriate identities.

Accepted Answer

The answer of The cobweb method is useful when the...

Question 16

Branch identity is both the basis on which to construct corporate identity and the context of corporate identity.

Accepted Answer

Branch identity forms the foundation for developing a corporate identity by reflecting the core values, mission, and characteristics of the company, and it also serves as the environment within which the broader corporate identity is expressed and understood.

Question 17

Identity relates to those attributes that make it diverse inwards and outwards.

Accepted Answer

Identity relates to attributes that define an individual or group, but diversity refers to the variety of differences within a group. Identity is about self-perception and characteristics, while diversity is about the range of different identities within a group.

Question 18

The concept of inward uniformity emphasizes the identification, articulation, and development of unique capabilities of a company.

Accepted Answer

The concept of inward uniformity actually refers to the standardization and consistency within a company's processes or products, rather than focusing on unique capabilities. Unique capabilities are more related to concepts like core competencies or competitive advantage.

Question 19

Corporate identity provides employees with the possibility of personal and group identification.

Accepted Answer

Corporate identity encompasses the visual and behavioral elements of a company, allowing employees to identify with the organization on a personal and group level, fostering a sense of belonging and unity.

Question 20

Corporate identity management involves consistent execution and communication of identity attributes in all activities of an organization.

Accepted Answer

Corporate identity management is about maintaining a consistent image and set of values across all aspects of an organization, from its visual representation to its communications and behaviors, ensuring that the organization is immediately recognizable and its ethos is clear.

Quiz 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management