Brand attitude refers to the extent to which potential customers have formed intentions to buy a product after an advertising campaign.

Name: Brand attitude refers to the extent to which potential customers have formed intentions to buy a product after an advertising campaign.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand attitude refers to a consumer's positive or negative feelings, perceptions, and beliefs about a brand, not specifically their intentions to buy a product after an advertising campaign.

Brand Attitude Refers to the Extent to Which Potential Customers