Mass-media communications are used in the early stages of the marketing communication campaign to generate awareness and create a positive attitude of the product.

Question

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Mass-media communications, such as television, radio, and print advertising, are often used in the initial stages of a marketing communication campaign to reach a broad audience, generate awareness of a product or service, and start building a positive attitude towards it among potential customers.

Mass-Media Communications Are Used in the Early Stages of the Marketing