Reach is a performance measure that captures the extent to which the media vehicles selected in the media schedule are likely to 'reach' the target audience-that is, present an opportunity for the target audience to be exposed to the ad embedded in the media vehicle.

Question

Quizplus · Accepted Answer

Reach is indeed a performance measure used in advertising and marketing to determine the extent to which a media vehicle (such as television, radio, print, or digital platforms) can provide an opportunity for the target audience to see or hear the advertisement. It focuses on the breadth of the audience coverage, aiming to maximize the number of unique viewers or listeners exposed to the ad.

Reach Is a Performance Measure That Captures the Extent to Which