You are the new Social Media Manager for a United Soccer League club. How would you build a social media strategy for the organization? In your response, you should identify how you would implement at least four of the major defining characteristics of social media into your strategy.

Question

Quizplus · Accepted Answer

The Answer is Student response swill vary depending on the location and level of USL team chosen. However, the foundation of their response should cover at least four of the following characteristics:
Viability in terms of users' activities being able to be seen by others.
Real-time and in long-term memory, with users accessing social media content at the time they are being produced and long afterward.
Ubiquitous because of users being able to reach other users almost anywhere at any time.
Proactive because users contribute content in many ways, from simple product reviews to extensive product co-creation
Has no 'gatekeeper' in the digital space such as a publisher to edit one's work (so the strategy must address concerns of not being able to control all input and content)
Practically no additional cost to include added digital content (but are there intangible costs)
Creates networks where users create and share content, communicate with one another, and build relationships with other consumers.

You Are the New Social Media Manager for a United