In choosing an appropriate advertising strategy, a sport marketing professional must be able to match the targeting strategy to the advertising effort. There were five major targeting strategies discussed in this chapter. Define each, and give an example of how each would affect the advertising strategy for a new sporting good store (location of your choice).

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The Answer of In choosing an appropriate advertising strategy, a sport marketing professional must be able to match the targeting strategy to the advertising effort. There were five major targeting strategies discussed in this chapter. Define each, and give an example of how each would affect the advertising strategy for a new sporting good store (location of your choice).

In Choosing an Appropriate Advertising Strategy, a Sport Marketing Professional