The purpose of a sport promotional strategy is to build brand loyalty and product credibility, develop image, and position the brand. This is accomplished through a series of integrations, and is used both as indirectly and directly to influence customers to consume the sport product. Direct promotional strategies are usually centered on the sales function, which is to be discussed later in the book. The indirect promotional strategy is a bit more complex with multiple components. How would you as the Director of Sport Marketing for Louisville Slugger bats use the indirect promotional strategy of "word-of-mouth" to promote the company and its products?

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The Answer of The purpose of a sport promotional strategy is to build brand loyalty and product credibility, develop image, and position the brand. This is accomplished through a series of integrations, and is used both as indirectly and directly to influence customers to consume the sport product. Direct promotional strategies are usually centered on the sales function, which is to be discussed later in the book. The indirect promotional strategy is a bit more complex with multiple components. How would you as the Director of Sport Marketing for Louisville Slugger bats use the indirect promotional strategy of "word-of-mouth" to promote the company and its products?

The Purpose of a Sport Promotional Strategy Is to Build