You have been just hired as the new ticket sales manager with a minor league soccer team that is affiliated with a Major League Soccer club. You were brought in because of your expertise in minor league baseball, and the need to motivate an underachieving sales force. After two weeks of observation, you determine that motivation is not the problem. You determine the real problem is that the salespersons have no understanding of the sport selling process.
You decide to offer a two-day off-site seminar to educate the staff. By defining the various elements of the sport selling process, what would you do to articulate these concepts to the sales force, and provide them with the tools to go back to the office and succeed in selling the inventory of sport products being offered by the team?

Question

Quizplus · Accepted Answer

The Answer is The steps on the sport selling process are as follows. The student should demonstrate an understanding of each area, and should show how they would ensure that the salesperson understands each area.
Prospecting for Customers - the process of identifying potential customers to purchase products and services.
Determining Communication Method - the salesperson must choose the type of communication method (verbal or nonverbal) to use in order to build relationships with customers.
Making Contact and the Pitch - the actual contact of potential customers that articulates measurable and quantifiable sales objectives to the potential customer in terms they can relate to via numerous methods ranging from email to phone to mail to television or in person.
Closing the Sale - The various methods and timings involves with enticing the customer to make the purchase.
Servicing after the Sale - the process of providing work or a duty to a customer in response to a need or demand, and then creating a relationship that helps a customer make an initial or repeat purchase.

You Have Been Just Hired as the New Ticket Sales