The purpose of sport branding is to articulate reputation, build awareness, and communicate status within the marketplace. Examine how the Las Vegas Knights of the NHL accomplished this as an expansion franchise in 2017-2018 and overcame having no reputation as a team and the city having no experience as a host of a regular ongoing major professional sports team. How did they build their brand awareness and communicate a professional status in Las Vegas, again considering ice hockey is not exactly a native sport to the region because of climate? What major brand elements did they employ to build the brand identity?

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The Answer of The purpose of sport branding is to articulate reputation, build awareness, and communicate status within the marketplace. Examine how the Las Vegas Knights of the NHL accomplished this as an expansion franchise in 2017-2018 and overcame having no reputation as a team and the city having no experience as a host of a regular ongoing major professional sports team. How did they build their brand awareness and communicate a professional status in Las Vegas, again considering ice hockey is not exactly a native sport to the region because of climate? What major brand elements did they employ to build the brand identity?

The Purpose of Sport Branding Is to Articulate Reputation, Build